Telematics: Big Brother or Positive Program?

Posted by StriveSafe on Oct 21, 2019 9:45:00 AM

There is a stigma in the vehicle tracking world called "Big Brother" which needs to be debunked. Many organizations have a fear of GPS tracking systems because they believe their drivers will hate it and view it solely as a way to keep tabs on them. When the reality is, telematics can be a valuable safety and efficiency tool.

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Telematics systems use a combination of Satellite GPS locations and cellular service to transmit a number of elements of driving behavior such as speeding, harsh braking, idling and hard cornering. All of this data may be used by a company to reduce the risk of their fleet and make their operations more efficient.

The key is rolling out a telematics system with a positive message and introducing incentives which encourage engagement instead of a punitive approach.

Here are some tips for implementing a positive telematics program at your organization:

  • Communication and transparency. It's important to tell your drivers why you are implementing this system and how it benefits them and the overall health of the company.
  • Reinforcing the message that you are not using the device to track their every move, but rather, to reduce their risk and optimize work.
  • Set clear expectations and write policies which incorporate expectations.
  • Implement an incentive program which rewards safe behavior instead of penalizing risky behavior.
  • Look at patterns of risky behavior before addressing with constructive coaching.

When used appropriately, telematics can be a real benefit to a company. Not only can it help reduce risk of motor vehicle crashes, make your drivers safer, but also provides cost savings on fuel consumption and maintenance on vehicles.

Ask StriveSafe how we can help you create a positive driving safety program at your organization.


Topics: safety, driving safety, telematics, big brother